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A hybrid booking, membership, and content platform for a fitness brand aiming to sell energy, not just schedules.
The existing booking product was generic and operationally functional, but it did nothing to communicate the brand's pace or point of view.
+28%
Retention Lift
4 steps
Booking Flow
8 weeks
Launch Sprint
We built a flexible digital flagship that combined class discovery, membership upgrades, and content-led retention into a single premium journey.
The UI system was built around urgency, rhythm, and confidence rather than generic wellness cues.
Digital and in-studio touchpoints were aligned through one consistent motion language.
Streamlined membership flows led to an immediate lift in retention metrics.
Content-led retention strategies were integrated directly into the booking journey.
The new experience became a sell-through engine for memberships while also doubling as the brand's campaign landing system.