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A full identity refresh for a hospitality group expanding into premium stays, events, and destination experiences.
The business had fragmented touchpoints, inconsistent signage, and no visual hierarchy between corporate, venue, and guest-facing communication.
140+
Brand Assets
7 venues
Properties
90 days
Rollout
The new identity had to feel elevated without losing warmth, making space for both boutique luxury and high-volume event programming.
A restrained palette let typography and materials carry the premium feel.
Environmental applications were designed alongside digital assets from the start.
The brand voice was carried through into physical guest touchpoints.
Modular signage systems for various venue scales.
The refreshed system gave the brand a distinctive typographic voice and a rollout kit that worked across print, digital, and environmental touchpoints.