Loading
Loading
A cinematic CGI launch system for an electric mobility brand, designed to make the product feel inevitable before the first dealership reveal.
The product was still in pre-production, so every touchpoint had to sell aspiration without relying on real footage or traditional showroom assets.
18 assets
Deliverables
6 weeks
Launch Window
75 sec
Hero Runtime
MAC ADZ translated a technical EV spec sheet into a launch story that felt tactile, premium, and fast even before the real-world test drives began.
The hero frame combined reflective surfaces, motion blur, and restrained magenta lighting.
Interface close-ups helped position the brand as software-forward, not just hardware-led.
Focusing on material quality and aerodynamic curves.
The interior experience was mapped through tactile CGI renders.
The campaign established a visual language the client reused across investor decks, social cutdowns, and a live product keynote.